Note: This week, I’ve let Chris Groote steal the blog, but for good reason: I field so many questions about “books” and usually just turn those over to Chris, but this week? He’s taken the bull by the horns AND is sweetening the deal a bit. Read on, and pay attention, because he’s opening up HIS schedule – which he’s very protective of…
Okay, my dear future authors, it’s time to feed YOUR ego, because I’m about to let you in on a little secret most business owners and entrepreneurs don’t like to acknowledge…
Ready? Okay, here it comes: Writing a book about your industry expertise isn’t just a stroke of ego; it’s a red-hot ticket to sales growth and making lead conversion WAY easier than most folks find it. Let’s face it, the vast majority of even successful business owners don’t consider themselves “sales” people – in fact, I’ve met damned few who are comfortable with sales. Writing a book built around your business and the “happily ever after” of your Ideal Reader can change that dramatically. Don’t believe me? I’ve got the data – in dollars and cents – to back it up, but here are some tangible reasons you need to create a book now.
- The Author’s Aura: Adding Some Pizzazz to Your Brand
Ever heard the saying “everyone’s got a book in them”? Well, it’s about time you let yours out! Writing a book positions you as an authority in your field. It’s like wearing a custom-tailored suit when everyone else is wearing golf shirts and khakis – you’ll get noticed – and who doesn’t want that? You’re not just a business owner anymore—you’re an author, an expert, a thought leader in your industry.
- Lead Magnets, But with a Twist of Lemon
A book isn’t just a bunch of pages tied together; it’s a lead magnet extraordinaire. Offer it as a freebie, a teaser, or a delightful appetizer to your main course of services. You’re not giving away secrets; you’re giving a taste of the brilliance you offer. More importantly, you’re giving insight to your ideal reader on how you and your business work, and allowing them to visualize the impact that can have on their own results. Who could resist?
- Climbing the ROI Mountain: A Journey Worth Taking
A book isn’t an expense; it’s an investment. You’ll see a higher return on investment (ROI) faster than a squirrel collecting acorns for winter. And don’t even get me started on the credibility boost. Bear in mind, the “ROI” I’m talking about isn’t books sold, it’s clients sold. Your book demonstrates you know the way, and folks WILL follow you with their wallets out, ready to learn how your business and expertise can translate to their success.
- Simple, Not Complicated: Just Like Grandma’s Pie Recipe
Afraid of writing? Don’t be! Remember, this is Keep It Simple Strategies! We believe in simplicity. The core foundations of KISS are also built into my private company, Elk Mountain Publishing, so put those complex thoughts aside, and let’s write this book together! From idea, to outline, to the actual writing, to publishing, to getting your book “out there” to hundreds of distribution platforms – NOT just Amazon – I’ve built this whole process for results.
- The Ultimate Call to Action: Write That Book Today!
No more waiting, no more hesitating. Your book isn’t going to write itself. Here’s the deal: In the Elk Mountain Publishing systems, we have a LOT of ways to bring your book into existence … and yes, one of those can literally get you from “I don’t know” to “Published Author” with less than 25 hours of your time!
Don’t just sit there; get started with my team and our expert copywriting systems now! It’s the “easy” button to generate more sales, faster sales, and far higher profits in your business.
So, future author, what’s holding you back? Your expertise is a treasure waiting to be discovered. Write that book, grow those sales, and watch your business grow in ways you never thought about before.